The designs I live by.
I am an All-Round Digital Designer and Creative Manager with over 10 years of experience bridging the gap between brand narrative, digital experiences, and tangible product design. Specialised in graphic, packaging and web design, I lead a creative team from concept through execution—balancing high-level design strategy with hands-on technical production. Accelerated research, idea generation, prototyping, and content review using AI tools.
Team Leadership
Team mentorship, design systems, cross-functional collaboration, resource allocation, creative direction.
Packaging Design
Structural design, print production, dielines, sustainable material sourcing, unboxing experiences.
Graphic Design
Brand identity, UI/UX Concepts, art direction, marketing collateral, motion graphics.
Web Design
Corporate websites, e-commerce optimisation, mobile-first experience, brand authority, search engine optimisation
